Our purpose
To make animals’ lives better.
Our vision
A world where animals and people live together with dignity, respect, & compassion.
Our mission
We improve the lives of animals through care and evidence-based welfare advancements that change attitudes, behaviours, practices, and laws.
Our values
Our core beliefs and how we want to be seen
Show Compassion: We recognise the sentience of all animals and are committed to treating them with respect and compassion.
Lead The Way: We lead the way in animal welfare advancements, grounded in evidence, that aim to better the lives of all animals.
Act With Courage: We have the courage to be resolute, push through adversity, and are unwavering in our commitment to all animals.
Seek Positive Outcomes: We celebrate the connection between animals and humans, acknowledging the positive outcomes it brings and its role in creating a more caring society.
