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RSPCA Australia purpose, vision, values, principles and objectives

RSPCA Australia mission

To prevent cruelty to animals by actively promoting their care and protection.

RSPCA Australia purpose

To make animals’ lives better.

RSPCA Australia vision

All animals have a good life.

RSPCA Australia values

COMPASSION: We believe a kind approach benefits all.

COURAGE: We do what is right for animals over what is easy to do.

INTEGRITY: We earn the trust upon which our work depends.

KNOWLEDGE: We make informed decisions.

TENACITY: We never give up.

RSPCA Australia principles

  • We consistently align our actions with our purpose and vision.
  • With animals’ welfare at the forefront of our thinking, we act in their best interests – no matter how challenging.
  • We are transparent, explaining what we do, why we do it, where we are and where we are heading.
  • We strive for continuous improvement – knowing that small steps are progress, even as we embrace the longer-term view.
  • We work collaboratively to achieve the best outcomes.
  • We recognise and respect the intrinsic dignity of all.

The objectives of the RSPCA in Australia are:

  • To prevent cruelty to animals by ensuring the enforcement of existing laws at federal and state level.
  • To procure the passage of such amending or new legislation as is necessary for the protection of animals.
  • To develop and promote policies for the humane treatment of animals that reflect contemporary values and scientific knowledge.
  • To educate the community with regard to the humane treatment of animals.
  • To engage with relevant stakeholders to improve animal welfare.
  • To sustain an intelligent public opinion regarding animal welfare.
  • To operate facilities for the care and protection of animals.
Updated on February 3, 2023

RSPCA policies reflect the best available evidence to direct and guide RSPCA and others, to promote and achieve good animal welfare outcomes.

Reference to ‘the RSPCA’ or ‘RSPCA’ in this document means RSPCA Australia and each of the RSPCA Australia member Societies.

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